R093 – How style, content and layout are linked to purpose

Key Definitions:

Genre - A style or category of art, music, or literature.

Audience - A group of observers/watchers.

Purpose - What something means/The reason that you are doing something.

Things to Consider When Creating Media:

Once you have determined the ‘Purpose’ of a piece of media, you must then consider the following conventions:

• Colour Use
• Language Type and Tone
• Positioning of Elements
• Style of Representation

4 Potential Purposes When Creating Media:

• Advertise/Promote
• Educate
• Entertain
• Inform

Google Doc Task:

Choose 2 of the ‘Purposes’ that we have covered today and find an image that shows this ‘Purpose’ being executed.

• Advertise/Promote – Brands, Products, Services
• Educate – Sharing Information, Training
• Entertain – Grabbing Audience Attention, Providing Joy
• Inform – Increase Awareness of a Topic

Once you have found your 2 images, describe in a couple of sentences how Colour, Language Type and Tone, Positioning of Elements, and Style of Representation have been used.

Challenge: How would you change/adapt the adverts that you have chosen to make them even more fit to purpose? Explain your ideas.