R093 - Distribution

Key Terms:

Distribution - The methods by which media products are delivered to audiences, including the marketing campaign. 

Online Platforms – A digital environment where people can communicate, share information, and collaborate.

Physical Platforms – Physical Media Distribution deals with products that are distributed in their stored, printed or supplied format.

Physical Media – Physical carriers of information reliant on ‘Physical Platforms’ for delivery.

3 Media/Platform Types to Consider:

1. Online Platforms

2. Physical Platforms

3. Physical Media

For each of the above Media/Platform Types, we need to be able to evaluate their:

1. Audience Reach - How many people will access it? How widespread will it become?

2. Carrying Capacity - How much data/information can be loaded onto the platform/media type?

3. Speed of Transmission - How long does it take for our information/product to reach the intended audience?

Google Doc Task - Copy the table below from the doc on Google Classroom, before filling in the boxes with:

1. A Definition

2. An Image

3. Where they are typically used. 

Challenge: For each Platform/Media Type, do some research about the origins (when and how it gained popularity), reason for its development, any threats to the platform, and any adaptations that it has had to make to retain relevancy.